Customer Quote by Joseph Sugarman
“You sell on emotion, but you justify a purchase with logic.”
About This Quote
Source Book: Advertising Secrets of the Written Word, 1975
Emotion drives buying decisions; logic rationalizes them after the fact.
In simple terms: Emotion triggers purchases, logic justifies.
Key Takeaway
Align marketing with emotional triggers.
Themes
marketing
psychology
decision making
Mood
persuasive
strategic
Type
advertising
psychology
When to use this quote
- advertising campaigns
- sales pitches
- product launches
Key Concepts
emotional appeal
rationalization
Questions to Reflect On
- How can you evoke stronger emotions?
- What logical arguments reinforce emotional desire?
A Different Perspective
Logic may not change underlying emotional bias.
