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Writing Quote by Phil Dusenberry

“Writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.” quote by Phil Dusenberry
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““Writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.””

Phil Dusenberry

About This Quote

Source Interview: Advertising Insights, 1990s

Advertising writing is highly lucrative, second only to the illicit profit of ransom notes.

In simple terms: Advertising writing is very profitable.

Key Takeaway

Pursue creative, high‑paying copywriting.

Themes

career writing advertising

Mood

cynical humorous

Type

satirical industry

When to use this quote

  • freelance copywriting
  • agency work
  • product launches
  • branding campaigns

Key Concepts

marketing economics

Questions to Reflect On

  • What makes an ad both effective and ethical?
  • How to balance profit and integrity?
A Different Perspective

Ethical concerns arise from manipulative ads.

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