Writing Quote by Phil Dusenberry
““Writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.””
About This Quote
Source Interview: Advertising Insights, 1990s
Advertising writing is highly lucrative, second only to the illicit profit of ransom notes.
In simple terms: Advertising writing is very profitable.
Pursue creative, high‑paying copywriting.
Themes
Mood
Type
When to use this quote
- freelance copywriting
- agency work
- product launches
- branding campaigns
Key Concepts
Questions to Reflect On
- What makes an ad both effective and ethical?
- How to balance profit and integrity?
Ethical concerns arise from manipulative ads.