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Cigarette Quote by Andre Calantzopoulos

“When you look at the potential of such a zero-risk products as electronic cigarettes you need to understand what is the readiness of smokers to switch. That relates to public-health concerns, social pressure, concern for people around you and many other more subtle things. You cannot say that…” quote by Andre Calantzopoulos
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“When you look at the potential of such a zero-risk products as electronic cigarettes you need to understand what is the readiness of smokers to switch. That relates to public-health concerns, social pressure, concern for people around you and many other more subtle things. You cannot say that Indonesia is at the same level of readiness as the U.K, Western Europe or the U.S.”

Andre Calantzopoulos

About This Quote

Source Conference: Public Health Forum, 2022, Jakarta

Assessing market readiness for e‑cigarettes requires understanding smoker behavior, cultural norms, and health concerns across regions.

In simple terms: Readiness for e‑cigarettes varies by culture and health context.

Key Takeaway

Tailor strategies to local readiness.

Themes

public health market readiness culture

Mood

analytical cautious

Type

policy research

When to use this quote

  • product launch
  • regulatory planning
  • consumer research
  • health education

Key Concepts

Behavioral economics health policy

Questions to Reflect On

  • What cultural factors influence smoking habits?
  • How can we gather reliable readiness data?
A Different Perspective

Data may be scarce in emerging markets.

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