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Accounts Quote by R. J. Reynolds

“They represent tomorrow's cigarette business. . . As this 14-24 age group matures, they will account for a key share of the total cigarette volume -- for at least the next 25 years.” quote by R. J. Reynolds
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“They represent tomorrow's cigarette business. . . As this 14-24 age group matures, they will account for a key share of the total cigarette volume -- for at least the next 25 years.”

R. J. Reynolds

About This Quote

The speaker predicts that young adults will become a dominant market segment for cigarettes over the next quarter‑century, driving sustained sales growth.

In simple terms: Youth will sustain cigarette demand for decades.

Key Takeaway

Future profit hinges on younger smokers.

Themes

market forecasting demographic trends public health industry strategy consumer behavior

Mood

cautious analytical foreboding

Type

forecast business insight

When to use this quote

  • tobacco company planning
  • policy debate on youth smoking
  • investment analysis
  • health advocacy campaigns

Key Concepts

age cohort cigarette volume long‑term sales business outlook

Practical Applications

  • strategic market targeting
  • regulatory risk assessment

Questions to Reflect On

  • How might shifting social attitudes affect this projection?
  • What alternatives exist for sustaining revenue without targeting youth?
A Different Perspective

Relying on younger smokers raises ethical concerns and may provoke stricter regulations.

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