Accounts Quote by R. J. Reynolds
“They represent tomorrow's cigarette business. . . As this 14-24 age group matures, they will account for a key share of the total cigarette volume -- for at least the next 25 years.”
About This Quote
The speaker predicts that young adults will become a dominant market segment for cigarettes over the next quarter‑century, driving sustained sales growth.
In simple terms: Youth will sustain cigarette demand for decades.
Future profit hinges on younger smokers.
Themes
Mood
Type
When to use this quote
- tobacco company planning
- policy debate on youth smoking
- investment analysis
- health advocacy campaigns
Key Concepts
Practical Applications
- strategic market targeting
- regulatory risk assessment
Questions to Reflect On
- How might shifting social attitudes affect this projection?
- What alternatives exist for sustaining revenue without targeting youth?
Relying on younger smokers raises ethical concerns and may provoke stricter regulations.