1960s Quote by R. J. Reynolds
“First, let's look at the importance of the young adult in the cigarette market. In 1960, this young adult market , the 14 to 24 age group, represented 21% of the population. As seen by this chart, they will represent 27% of the population in 1975, they represent tomorrow's cigarette business, as this 14 -24 age group matures, they will account for a key share of the total cigarette volume -- for at least the next 25 years .”
About This Quote
Source Report: Tobacco Market Analysis, 1970s, corporate document
The quote highlights the strategic importance of targeting young adults for future cigarette sales, noting demographic growth and long‑term market share.
In simple terms: Young adults will drive future cigarette sales.
Key Takeaway
Focus marketing on emerging adult demographics.
Themes
marketing
demographics
industry strategy
public health
ethics
Mood
concerned
critical
analytical
Type
business
ethical
industry
When to use this quote
- product development
- advertising campaigns
- policy advocacy
- public health interventions
Key Concepts
consumer behavior
market forecasting
regulatory risk
Questions to Reflect On
- How can companies balance profit with social responsibility?
- What alternatives exist for reducing youth smoking?
A Different Perspective
Targeting minors raises ethical and legal concerns.
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