Don't underestimate the value people place on authenticity. Politicians listen to the focus groups and say the things they think people want to hear. But after 30 years of reading consumers, I know that they can smell phonies. — Rochelle B Lazarus Copy Share Image
One of the things I have learned over 26 years in the business is that the most productive place to focus new business efforts on is current clients. Think about it you have the relationship, you have inside knowledge of… — Rochelle B Lazarus Copy Share Image
No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was great -… — Rochelle B Lazarus Copy Share Image
Don't underestimate the value people place on authenticity. Politicians listen to the focus groups and say the things they think people want to hear.… — Rochelle B Lazarus Copy Share Image
The ad industry isn't struggling for a new set of principles or abandoning the ones that made it great from the start. It's simply… — Rochelle B Lazarus Copy Share Image
One of the things I have learned over 26 years in the business is that the most productive place to focus new business efforts… — Rochelle B Lazarus Copy Share Image
We're living in a world now where consumers are bombarded with thousands of commercial messages - they're everywhere you look. Unless you can cut… — Rochelle B Lazarus Copy Share Image
