Don't underestimate the value people place on authenticity. Politicians listen to the focus groups and say the things they think people want to hear. But after 30 years of reading consumers, I know that they can smell phonies. — Rochelle B Lazarus Copy Share Image
We're living in a world now where consumers are bombarded with thousands of commercial messages - they're everywhere you look. Unless you can cut through that and engage someone, I think you are lost. Consumers are now clearly in control.… — Rochelle B Lazarus Copy Share Image
No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was great -… — Rochelle B Lazarus Copy Share Image
Don't underestimate the value people place on authenticity. Politicians listen to the focus groups and say the things they think people want to hear.… — Rochelle B Lazarus Copy Share Image
The ad industry isn't struggling for a new set of principles or abandoning the ones that made it great from the start. It's simply… — Rochelle B Lazarus Copy Share Image
One of the things I have learned over 26 years in the business is that the most productive place to focus new business efforts… — Rochelle B Lazarus Copy Share Image
We're living in a world now where consumers are bombarded with thousands of commercial messages - they're everywhere you look. Unless you can cut… — Rochelle B Lazarus Copy Share Image
