No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was… — Rochelle B Lazarus Advertising Copy Share Image
Don't underestimate the value people place on authenticity. Politicians listen to the focus groups and say the things they think people want… — Rochelle B Lazarus Authenticity Copy Share Image
The ad industry isn't struggling for a new set of principles or abandoning the ones that made it great from the start.… — Rochelle B Lazarus Ads Copy Share Image
One of the things I have learned over 26 years in the business is that the most productive place to focus new… — Rochelle B Lazarus Brands Copy Share Image
We're living in a world now where consumers are bombarded with thousands of commercial messages - they're everywhere you look. Unless you… — Rochelle B Lazarus Bombarded Copy Share Image
