John Elkington

I think that consumerism is intrinsically a pretty flawed social system.

— John Elkington

I'm worried about greenwashing. I think we should come down on it very, very hard, whether it's with criminal intent or actively…

— John Elkington

I think people often underestimate the power of consumers. But I equally say that consumers are like shock troops: You can't keep…

— John Elkington

Any prudent business looks at the reality and how to maximize our investment.

— John Elkington

I think consumerism breeds dissatisfaction, and I think that the advertisers play to that. So I cannot be comfortable with that. On…

— John Elkington

So, you could call me optimistic and hopeful and probably just a little bit naïve, but I'm coming from the space that…

— John Elkington

I'm part of the consumer culture. I was part of the baby boom generation. I have a car when I shouldn't, a…

— John Elkington

Behavioral change is more important than individual product choices. They both have a role to play.

— John Elkington

The biggest weakness of the green-consumer movement, always, is that we tend to pick the easy-to-do things because that's where we can…

— John Elkington

The path to relative economic, social and ecological sustainability is guaranteed to be littered with failures of every nature and scale. If…

— John Elkington

I became a vegetarian 55 years ago, and I think it's one of the more important behavioral changes I ever took. The…

— John Elkington

What people say often precedes what they think. Some people sometimes say, "I have to hear myself talk before I know what…

— John Elkington

Companies watch what consumers are doing like a hawk. Just as one letter to a politician can signal an insipient problem, for…

— John Elkington