Behavioral change Quote by John Elkington

“products that require a high degree of behavior change are doomed to fail”

— Nir Eyal

“To change behavior, products must ensure the user feels in control. People must want to use the service, not feel they have to.”

— Nir Eyal

User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.

— Nir Eyal

The more alike two products are, the more important their differences become.

— Regis McKenna

“users also increase their dependency on habit-forming products by storing value in them — further reducing the likelihood of switching to an alternative.”

— Nir Eyal

Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they…

— Eric Ries

If consumers make better choices, the marketplace will change.

— Mike Huckabee

There are times when product is more important than people and sometimes the people are more important than the product.

— Paul Reed Smith

Products should possess personality. The best product experiences embody an activity and an unique attitude.

— Zahid Abas

Knowing that one is always capable of change, the second step lies in making the decision to change. Change does not occur by merely…

— Leo Buscaglia

Behaviors are a choice. Feelings are sometimes out of our control. Behavior has to do with choices.

— Randall Terry

“Unfortunately, too many companies build their products betting users will do what they make them do instead of letting them do what they want…

— Nir Eyal