Behavioral Quote by John Elkington
“Behavioral change is more important than individual product choices. They both have a role to play.”
About This Quote
Source Speech: Sustainable Business Forum, 2018
Collective impact of behavior and product design shapes sustainability.
In simple terms: Both habits and products matter for change.
Address both behavior and design.
Themes
Mood
Type
When to use this quote
- marketing campaigns
- policy making
- product development
Key Concepts
Questions to Reflect On
- What incentives drive sustainable habits?
- How can design simplify green choices?
Behavior change is hard to measure.