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Behavioral Quote by John Elkington

“Behavioral change is more important than individual product choices. They both have a role to play.” quote by John Elkington
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“Behavioral change is more important than individual product choices. They both have a role to play.”

John Elkington

About This Quote

Source Speech: Sustainable Business Forum, 2018

Collective impact of behavior and product design shapes sustainability.

In simple terms: Both habits and products matter for change.

Key Takeaway

Address both behavior and design.

Themes

sustainability behavior product design

Mood

thoughtful strategic

Type

environmental educational

When to use this quote

  • marketing campaigns
  • policy making
  • product development

Key Concepts

systems thinking consumer influence

Questions to Reflect On

  • What incentives drive sustainable habits?
  • How can design simplify green choices?
A Different Perspective

Behavior change is hard to measure.

3.9 out of 5 (9 ratings)

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