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Blame Quote by John Elkington

“The path to relative economic, social and ecological sustainability is guaranteed to be littered with failures of every nature and scale. If we recognize them and learn from them, the transition will proceed faster and in more resource-efficient ways. If, on the other hand, we prefer the…” quote by John Elkington
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“The path to relative economic, social and ecological sustainability is guaranteed to be littered with failures of every nature and scale. If we recognize them and learn from them, the transition will proceed faster and in more resource-efficient ways. If, on the other hand, we prefer the short-term comfort of burying our failures, or of blaming scapegoats, the transition will be significantly slowed, or could even be derailed completely.”

John Elkington

About This Quote

Source Book: "Fifty Years of Sustainable Development", John Elkington, 2021

Sustainability progress will encounter many failures; learning from them accelerates transition, while denial or blame hampers it.

In simple terms: Learn from failures to speed sustainable change; denial slows it.

Key Takeaway

Embrace failure as a learning tool for sustainability.

Themes

sustainability failure learning policy innovation

Mood

critical optimistic

Type

strategic inspirational

When to use this quote

  • project post‑mortems
  • policy reviews
  • community workshops
  • R&D cycles

Key Concepts

systems thinking resilience resource efficiency social equity

Questions to Reflect On

  • How can organizations create a culture that values learning from failure?
  • What mechanisms ensure failures are documented and shared?
A Different Perspective

Overemphasis on failures can cause paralysis or fear of innovation.

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