Change Quote by Karl Weber

“great deal of “green” marketing is predicated on the assumption that people will buy a green product to make themselves feel better about moral…

— David DiSalvo

The biggest weakness of the green-consumer movement, always, is that we tend to pick the easy-to-do things because that's where we can most readily…

— John Elkington

We tell market researchers that we don't mind paying more for green benefits but only a minority of zealots ever really will. A campaign…

— Chris Powell

“While most consumers say that they would choose a green product over less environmentally friendly options, they would only do it if the price…

— James Dion

“Create the change you seek in the world. Be an ecopreneur. Launch your dream green business.”

— John Ivanko

Innovative companies have started to realize there are not enough 'green consumers' willing to pay more for something just because it's green.

— Lynn Jurich

“People had thrown money at green technology because it seemed like the right thing to do, not because it made business sense.”

— Ashlee Vance

“If you can define the problem differently than everybody else in the industry, you can generate alternatives that others aren’t thinking about.”

— Roger L. Martin

“Commerce is the new green. Spend your money where your beliefs are.”

— S. Kelley Harrell

“The manufacturing of most goods harms the environment in one way or another. The culprit is not the factory, but it is we who…

— Amy Dacyczyn

Too often we think about the green economy as an elite market niche, one in which affluent people spend more money to consume greener…

— Van Jones

I try to leave a light footprint. I'm involved with Global Green, which aims to educate people about sustainable building and the greening of…

— Walton Goggins