Big time Quote by Michael J. Silverstein
“Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.”
About This Quote
Source Book: Marketing Principles, Michael J. Silverstein, 2008
Customers lack time and money; delivering exceptional experiences makes them advocates.
In simple terms: Great experiences convert limited customers into promoters.
Deliver memorable experiences.
Themes
Mood
Type
When to use this quote
- retail
- hospitality
- digital services
Key Concepts
Questions to Reflect On
- How to balance cost and experience?
- What defines a "wonderful" experience?
Experience alone may not overcome budget limits.