Character Quote by Michael J. Silverstein

“Get out of the office. Roam the frontline. Be observant. Hold your people accountable for creating the new narrative, a new story, in which your customers are the most important "characters". Because, you know, they really are.” quote by Michael J. Silverstein — Download Open image

“Get out of the office. Roam the frontline. Be observant. Hold your people accountable for creating the new narrative, a new story, in which your customers are the most important "characters". Because, you know, they really are.”

Michael J. Silverstein

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Character Creating Customers Frontline Important Knows Narrative Observant Office People Stories

More by Michael J. Silverstein

Always welcome your customer's scorn. This rule says read the complaint letters. Categorize them. Decide how you are going to wipe them out.

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The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation flowing, to…

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Take an expansive view of the consumers needs and expand beyond your current boundaries.

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The starting point is to create a qualitative understanding of market drivers. You need to get into the head of the consumer and be…

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Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.

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Better ramp up your virtual relationships. Companies think omni channel is the correct answer. This is not enough. The information explosion for consumers makes…

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The top 25 at every company really set the tone. Everyone watches them. They need to be present and focused. No slackers at the…

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Own one idea. Complete it. Map the current model of purchase and usage. Change how it is done so at least some part of…

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Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to fully understand…

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A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.

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You need to have sufficient resources against your priorities. Your eyes have to be open every day.

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Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.

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Explore all 51 Michael J. Silverstein quotes

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It can sometimes make people fold into themselves and kind of run away, but I think in this case these characters are being forced to face issues and emotions, feelings, that they have. So it kind of forces them to face it head on, which I think is a really interesting dynamic. And I think it should be interesting and…

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