Bigs Quote by Michael J. Silverstein

“Creative thinking is the spice of great innovations.”

— Roni Rosenthal

“Since nothing stays the same, the great news is that, at any moment, you have the ability and power to move the needle in…

— Susan C. Young

“Where the shopper’s appetite for variety, choice and novelty are greater, the specialisation of manufacturers into product categories gives them the critical mass and…

— Greg Thain

“They evolve because of the experiences and resulting expectations of people as they buy, use, adapt, discuss and interact with the brand and the…

— Nicholas Ind

“Branding is fascinating. Creating a brand that is authentic and timeless is what entrepreneurs dream of. Dare to be different, dare to dream.”

— Independent Zen

Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general…

— David F. D'Alessandro

“For a consumer brand to succeed, it doesn’t just need technical excellence and value; it needs a prolonged superiority in mindspace and shelfspace.”

— Greg Thain

Individual curiosity, often working without practical ends in mind, has always been a driving force for innovation.

— Frederick Seitz

Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display…

— Al Ries

“The word “brand” has now taken an individualized and highly personalized shift toward how you are perceived in the minds of others.”

— Susan C. Young

Possessing a powerful worldwide brand is essential for sustained success.

— Warren Buffett

“Your brand resides in your dominant talent. Other talents and gifts are only there to connect you to the right people for the right…

— Israelmore Ayivor