Answers Quote by Michael J. Silverstein
“Better ramp up your virtual relationships. Companies think omni channel is the correct answer. This is not enough. The information explosion for consumers makes 24/7 and full and complete engagement possible.”
About This Quote
Source Speech: Business Strategy Conference, 2015
Companies over‑rely on omni‑channel, but true success needs continuous, deep digital engagement with consumers.
In simple terms: Omni‑channel alone isn’t enough; need constant, rich interaction.
Key Takeaway
Invest in ongoing, personalized digital touchpoints.
Themes
customer experience
digital transformation
engagement
Mood
strategic
forward‑looking
Type
advisory
insightful
When to use this quote
- product launches
- customer support
- social media campaigns
- loyalty programs
Key Concepts
omni‑channel
information overload
virtual relationships
Questions to Reflect On
- How can you balance constant contact with quality?
- What tools ensure meaningful virtual interactions?
A Different Perspective
Maintaining 24/7 engagement can strain resources and dilute brand voice.
![“Even when you go up ramp, and you think about [Franklin D. Roosevelt] wheeling himself up, you know, got a little cigarette holder in his mouth, and it, that, that awe that you feel, that reverence that you feel for the place never entirely leaves.” quote by Barack Obama](https://sms4smile.com/quotes/img-quotes/3a7/barack-obama-17_awe_even-when-you-go-up-ramp-and-you-think-a_705826.jpg)
