Brands Quote by Al Ries

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But…

— Elon Musk

A lot of people don't always know how successful our brand is and we don't ever talk about it. But it's exciting to see…

— Huda Kattan

“The word “brand” has now taken an individualized and highly personalized shift toward how you are perceived in the minds of others.”

— Susan C. Young

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a…

— Phil Knight

As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try…

— Nirmalya Kumar

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable –…

— Scott Bedbury

A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why…

— Marty Neumeier

Ordinary people can spread good and bad information about brands faster than marketers.

— Ray Johnson

I think sometimes you get too caught up in the business side, and you make compromises, and then the brand becomes unexciting. I think…

— Reed Krakoff

If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's…

— Martin Lindstrom

“New brands often gain sales through launch promotion, but find that repeat purchases dwindle, not through technical failure but through lack of mindspace and…

— Greg Thain