Business Quote by Al Ries
“Marketing is what a company is in business to do. Marketing is a company's ultimate objective.”
About This Quote
Marketing defines a company's purpose and ultimate goal, shaping all activities toward serving customers.
In simple terms: Marketing is the core purpose of a business.
Key Takeaway
Align all actions with customer value.
Themes
business
purpose
customer focus
strategy
Mood
strategic
focused
Type
mission statement
business philosophy
When to use this quote
- product development
- advertising campaigns
- customer service
- sales strategy
Key Concepts
value proposition
market positioning
brand identity
Questions to Reflect On
- How does your organization prioritize marketing over other functions?
- What customer need drives your marketing strategy?
A Different Perspective
May overlook internal operations and employee needs.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)