Advertising Quote by Howard Schultz
“Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.”
About This Quote
Starbucks invests more in employee training than traditional advertising, relying on service quality to build brand reputation.
In simple terms: Training outweighs ads.
Key Takeaway
People become brand ambassadors through experience.
Themes
customer service
training
brand building
marketing strategy
investment
Mood
pragmatic
optimistic
Type
statement
observation
When to use this quote
- retail management
- franchise expansion
Key Concepts
human capital
experience economy
Practical Applications
- employee development programs
- brand positioning
Questions to Reflect On
- How does employee expertise affect brand perception?
- What are the limits of training‑driven marketing?
