Business marketing Quote by Jonah Sachs
“Good marketers see consumers as complete human beings with all the dimensions real people have.”
About This Quote
Source Book: The End of Marketing by Jonah Sachs, 2015
Marketers should view customers as whole persons, not just data points, acknowledging their full humanity.
In simple terms: See people as whole beings.
Treat customers with empathy.
Themes
Mood
Type
When to use this quote
- advertising campaigns
- product design
- customer service
- brand storytelling
Key Concepts
Questions to Reflect On
- How can you integrate full-person insight into your strategy?
- What aspects of humanity are most relevant to your product?
May overlook practical constraints of business goals.