Business marketing Quote by David Meerman Scott

Good publishers – as one former publisher aptly put it – are market-makers in a world where it is attention, not content, that is scarce.

— Anonymous

I think editors are excellent marketers. They know their audience and produce copy to appeal to them - they just don't call it marketing.

— David Robinson

The modern marketer is: an experimenter, a lover of data, a content creator, a justifier of ROI.

— Kimberley Walsh

No agent/publisher is in a position to create across a spectrum of media and distribution what major publishers can accomplish for authors.

— Robert Gottlieb

“For publishers are not just employers and financial risk-takers: they are also cultural mediators and arbitrators of quality and taste.”

— John B. Thompson

What makes a publisher decide to market a book to a particular audience is not the subject matter but the style.

— Russell Smith

I want my writing to reach people. I don't write for a market. I write from my heart, something that appeals to me. The…

— Ashwin Sanghi

No, my publisher has always done the marketing.

— Jean M. Auel

Good marketers tell a story.

— Seth Godin

When I realized that I can invest in my own marketing and do exactly what I think needs to be done - well, then…

— Anna Todd

It's a fascinating world to drop a finished product on the marketplace without the intercession of a publisher.

— Chris Claremont

Publishers like their authors to take advantage of publicity opportunities.

— Lionel Shriver