Brands Quote by Seth Godin
“Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay.”
About This Quote
Source Blog post: “Build It, Nurture It” on Seth Godin’s blog, 2018
Traditional “build it and they will come” marketing fails; success requires nurturing, engagement, and ongoing relationship building.
In simple terms: Marketing needs continuous engagement, not just creation.
Key Takeaway
Engage and nurture audiences continuously.
Themes
marketing strategy
audience engagement
relationship building
Mood
practical
inspirational
Type
business
marketing
When to use this quote
- business development
- brand management
Key Concepts
customer loyalty
content strategy
social media
Questions to Reflect On
- What tactics sustain audience interest over time?
- How can brands personalize engagement?
A Different Perspective
Neglecting nurture leads to audience loss.
![“I don't feel the need to brand myself in that way [social media]. But as a means to share information and raise awareness of things, I think these social-networking platforms are unprecedented.” quote by Scarlett Johansson](https://sms4smile.com/quotes/img-quotes/3d9/scarlett-johansson-2233_awareness_i-don-t-feel-the-need-to-brand-myself-in_11641.jpg)
![“What are you for? It may be, to a degree, consoling that white brothers and sisters did not vote for [Donald] Trump, and do not participate in that brand of animus, that gas-bagging of enormous bigotry.” quote by Michael Eric Dyson](https://sms4smile.com/quotes/img-quotes/01d/michael-eric-dyson-1424_animus_what-are-you-for-it-may-be-to-a-degree-c_14940.jpg)
