Jonah Sachs

“Be interesting. Tell the truth. And if you can’t tell the truth, change what you’re doing so you can. In other words,…

— Jonah Sachs

Good marketers see consumers as complete human beings with all the dimensions real people have.

— Jonah Sachs

“vanity sets in when you love what you’re selling so much that you assume everyone else will too. You start to believe…

— Jonah Sachs

“Using Maslow’s insights, you can define higher-level values appropriate to your message, brand, and audience. Then, using what we learn from Joseph…

— Jonah Sachs

“rebels seem to resist conformity to anything—except perhaps the Apple brand.”

— Jonah Sachs

“orient your entire brand toward storytelling by defining and defending a powerful moral of your story in every communication.”

— Jonah Sachs

“People who emphasize extrinsic values show higher levels of prejudice, less concern for human rights, lower levels of behavior to protect the…

— Jonah Sachs

“For most of human history, myths have survived through changing times because they did not demand to be seen as a literal…

— Jonah Sachs

“empowerment marketing—stories told to help encourage audiences on their path to maturation and citizenship. The practice of empowerment marketing is based on…

— Jonah Sachs

The stories that spread today empower us and give us belief in our own heroic potential.

— Jonah Sachs

Your brand is a story unfolding across all customer touch points.

— Jonah Sachs

“Start with your audiences and their needs, then introduce yourself as a catalyst for helping them meet those needs, and a story…

— Jonah Sachs