Agency Quote by David Meerman Scott
“Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.”
About This Quote
Source Book: The New Rules of Marketing & PR, David Meerman Scott, 2007
Effective marketing relies on creating valuable, shareable content rather than intrusive ads or gimmicks.
In simple terms: Shareable content beats ads.
Key Takeaway
Focus on creating content people want to share.
Themes
marketing
content creation
authenticity
Mood
inspired
strategic
Type
advice
insight
When to use this quote
- business launches
- social media campaigns
- brand building
- customer engagement
Key Concepts
viral marketing
content strategy
consumer trust
Questions to Reflect On
- How can you ensure your content is genuinely valuable?
- What channels will you use to amplify it?
A Different Perspective
Content alone may not reach audiences without distribution channels.
![“We have no clear ideas of the agency of [demonic] spirits, nor is it necessary. The Scripture says little to satisfy our curiosity; but tells us plainly that he is always watching us, and desiring to sift us as wheat. I believe we give him no more than his due, when we charge him with having a…” quote by John Newton](https://sms4smile.com/quotes/img-quotes/c75/john-newton-6629_abundance_we-have-no-clear-ideas-of-the-agency-of_2907.jpg)
