Audience Quote by Bobby Kotick

Even non-commercial media rely on transferring cost to users through licence fees, donations from listeners, viewers, or readers, or grants from companies and foundations…

— Robert G. Picard

If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value…

— Bobby Kotick

People will pay for content ... Everybody is going to have to start charging. They'd be crazy not to.

— Lloyd Braun

People have paid for content. They always have.

— Barry Diller

The business model for content is to be paid for it. You can be paid for it either though advertising or subscriptions or some…

— Barry Diller

There will be select instances where the consumer is interested in paying for premium content. I think it will be difficult to get people…

— Dennis Miller

If you really care about content, you should pay for it.

— Tim Wu

That's the Holy Grail right now for the whole media industry, and so that's where most of our efforts are going to: How do…

— Maria Rodale

I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising, is they…

— Tim Wu

Girl, it costs money to make content, so it should cost money to consume. If you want it, you should have to pay for…

— Bob the Drag Queen

We're in this entertainment business really to give the audience what they want.

— Ice Cube

If the ad is bad people get turned off. That's 125 million potential viewers, so you just killed reach. But there's also a big…

— Charlene Li