Audience Quote by Bobby Kotick
“Whether they're paying for it or not is not really relevant. They're investing a significant amount of time in our content. At some point, commercial opportunities will materialise for greater percentages of that audience.”
About This Quote
Time spent on content creates value, regardless of immediate payment; future commercial gains are expected.
In simple terms: Time on content is valuable even without payment.
Invest in quality content.
Themes
Mood
Type
When to use this quote
- marketing strategy
- media planning
- advertising
- budget allocation
- platform development
Key Concepts
Questions to Reflect On
- Is time always a reliable investment?
- How to measure content value?
Revenue may not materialize as expected.