Consumer Quote by Jean Kilbourne
“The Ideal Consumer is someone who is constantly dissatisfies, constanly needs more and more products in order to feel better.”
About This Quote
Source Book: No Logo by Naomi Klein, 2000
Consumers are driven by endless desire, never satisfied, seeking more products to feel better.
In simple terms: People constantly want more stuff to feel good.
Recognize and curb endless consumption.
Themes
Mood
Type
When to use this quote
- advertising
- personal finance
- environmental activism
Key Concepts
Questions to Reflect On
- How does constant desire affect wellbeing?
- What alternatives to material fulfillment exist?
Satisfaction can be found without constant buying.