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Consumer Quote by Jean Kilbourne

“The Ideal Consumer is someone who is constantly dissatisfies, constanly needs more and more products in order to feel better.” quote by Jean Kilbourne
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“The Ideal Consumer is someone who is constantly dissatisfies, constanly needs more and more products in order to feel better.”

Jean Kilbourne

About This Quote

Source Book: No Logo by Naomi Klein, 2000

Consumers are driven by endless desire, never satisfied, seeking more products to feel better.

In simple terms: People constantly want more stuff to feel good.

Key Takeaway

Recognize and curb endless consumption.

Themes

consumerism dissatisfaction materialism

Mood

critical reflective

Type

analytical philosophical

When to use this quote

  • advertising
  • personal finance
  • environmental activism

Key Concepts

psychology marketing social critique

Questions to Reflect On

  • How does constant desire affect wellbeing?
  • What alternatives to material fulfillment exist?
A Different Perspective

Satisfaction can be found without constant buying.

4.3 out of 5 (4 ratings)

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