In a nutshell: if freedom visualised by the Enlightenment and demanded/promised by Marx was made to the measure of the ideal producer; the market-promoted freedom is designed with the ideal consumer in mind; neither of the two is "more genuine"… — Zygmunt Bauman Copy Share Image
The Ideal Consumer is someone who is constantly dissatisfies, constanly needs more and more products in order to feel better. — Jean Kilbourne Copy Share Image
