Great companies are defined by their discipline and their understanding of who they are and who they are not. — Howard Schultz Copy Share Image
Hiring people is an art, not a science, and resumes can't tell you whether someone will fit into a company's culture. — Howard Schultz Copy Share Image
When you start a company, it's a singular focus. You have the wind at your back. — Howard Schultz Copy Share Image
I never took classic business classes in college, so I don't have the background that any of the people running large companies… — Howard Schultz Copy Share Image
Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn't… — Howard Schultz Copy Share Image
We have no patent on anything we do and anything we do can be copied by anyone else. But you can't copy… — Howard Schultz Copy Share Image
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on… — Howard Schultz Copy Share Image
My mother taught me something at a young age - she said 'you are the company you keep'. To define yourself by… — Howard Schultz Copy Share Image
There's an energy and excitement when you're building a company. You have so much tail wind. You're planting new seeds. But it's… — Howard Schultz Copy Share Image
In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company… — Howard Schultz Copy Share Image
Many companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care… — Howard Schultz Copy Share Image
In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations… — Howard Schultz Copy Share Image
My father had a series of blue-collar jobs and never made more than $20,000 a year. When I was seven, he got… — Howard Schultz Copy Share Image
I tried to build a company my father would have been proud to work for, that he would have looked back on… — Howard Schultz Copy Share Image
I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out… — Howard Schultz Copy Share Image
The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have… — Howard Schultz Copy Share Image
To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the… — Howard Schultz Copy Share Image
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one… — Howard Schultz Copy Share Image
I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not… — Howard Schultz Copy Share Image
When we love something, emotion often drives our actions. This is the gift and the challenge entrepreneurs face every day. The companies… — Howard Schultz Copy Share Image
Despite the fact that Starbucks has grown to be a large company. We've always played music in our stores and has always… — Howard Schultz Copy Share Image
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company,… — Howard Schultz Copy Share Image
I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by… — Howard Schultz Copy Share Image
While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering… — Howard Schultz Copy Share Image
Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is… — Howard Schultz Copy Share Image
To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any… — Howard Schultz Copy Share Image
Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies… — Howard Schultz Copy Share Image
I do think - as self-serving as it sounds - that I was the right person, given the very, very strong headwind… — Howard Schultz Copy Share Image
Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does... — Howard Schultz Copy Share Image
When you're building a business or joining a company, you have to be transparent; you can't have two sets of information for… — Howard Schultz Copy Share Image
When companies fail, or fail to grow, it's almost always because they don't invest in the people, the systems, and the processes… — Howard Schultz Copy Share Image
I grew up in a working class family where there was no health insurance. I saw first hand the fracturing of the… — Howard Schultz Copy Share Image
Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no… — Howard Schultz Copy Share Image
For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,… — Howard Schultz Copy Share Image
If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products… — Howard Schultz Copy Share Image
The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to… — Howard Schultz Copy Share Image
Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are… — Howard Schultz Copy Share Image
While their service is ending, our responsibility is just beginning! — Howard Schultz Copy Share Image
“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock… — Howard Schultz Copy Share Image
We have a big opportunity in China. We think the number of stores here can rival the number in North America. — Howard Schultz Copy Share Image
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and… — Howard Schultz Copy Share Image
We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to… — Howard Schultz Copy Share Image
I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,… — Howard Schultz Copy Share Image
