Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about… — Al Ries Copy Share Image
I think 'Trial & Retribution' as a brand can go on forever. Its joy is that it has, to an extent, a formula, which gives a comfort routine for viewers. But we allow our directors total autarchy in putting their… — Victoria Smurfit Copy Share Image
