Behavior Quote by Simon Mainwaring
“Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.”
About This Quote
Source Book: Brand Activism, 2018
Consumers now act as creators and can reward or punish brands based on social responsibility.
In simple terms: Consumers influence brands.
Key Takeaway
Leverage consumer power responsibly.
Themes
consumer power
social responsibility
brand activism
Mood
empowering
critical
strategic
Type
business
motivational
When to use this quote
- campaign design
- corporate strategy
- public relations
Key Concepts
ethical marketing
social impact
Questions to Reflect On
- How can brands maintain trust amid activist consumers?
- What responsibilities do consumers have?
A Different Perspective
Consumer actions can be unpredictable.
