Business Quote by Jim Stengel
“Consumers today are less responsive to traditional media. They are embracing new technologies that empower them with more control over how and when they are marketed to.”
About This Quote
Source Article: Marketing Trends 2023, Advertising Age, 2023
Consumers shift from passive reception to active control, preferring platforms that let them choose timing and format of ads.
In simple terms: People want control over ads.
Key Takeaway
Create flexible, user‑centric campaigns.
Themes
media consumption
technology adoption
consumer empowerment
Mood
optimistic
analytical
Type
strategic
insightful
When to use this quote
- social media marketing
- programmatic ads
- mobile notifications
- email newsletters
- brand storytelling
Key Concepts
digital marketing
personalization
choice architecture
Questions to Reflect On
- How can brands balance personalization with privacy?
- What channels best suit different demographics?
A Different Perspective
Traditional media still reaches broad audiences; not all segments are tech‑savvy.
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