Building Quote by Jim Stengel
“What we really need is a mindset shift that will make us relevant to todays consumers, a mindset shift from telling to selling to building relationships.”
About This Quote
Source Speech: Consumer Insights Conference, 2018
Brands must shift from selling to building relationships to stay relevant today.
In simple terms: Shift from selling to relationship building.
Cultivate customer relationships.
Themes
Mood
Type
When to use this quote
- product launches
- social media campaigns
- customer service
Key Concepts
Questions to Reflect On
- How can your brand deepen relationships?
- What trust-building actions matter most?
Relationship building requires sustained effort and authenticity.