Advertising Quote by David Ogilvy

There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as…

— Paul Arden

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable

— Leo Burnett

Advertising is legalized lying.

— H. G. Wells

Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them…

— David Ogilvy

Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids…

— Michael Schudson

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

— Jef I. Richards

The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid…

— David Ogilvy

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the…

— John Wanamaker

Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, but also in…

— Daniel Starch

What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.

— Neil Postman

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

— Claude C. Hopkins

In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what…

— Walter Lippmann