Advertising Quote by Paul Arden

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to…

— David Ogilvy

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising…

— David Ogilvy

I've never found a client's business problem that could be solved solely through advertising.

— Lee Clow

Advertising is legalized lying.

— H. G. Wells

Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids…

— Michael Schudson

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

— David Ogilvy

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because…

— John Wanamaker

In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what…

— Walter Lippmann

Selling is something we do for our clients - not to our clients.

— Zig Ziglar

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

— Jef I. Richards

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the…

— John Wanamaker

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

— Claude C. Hopkins