You must make the product interesting, not just make the ad different. — Rosser Reeves Copy Share Image
On the average, five times as many people read the headlines as read the body copy. — David Ogilvy Copy Share Image
“Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell.” — Bryan Eisenberg Copy Share Image
The copywriter uses words as tools to persuade and motivate an audience. You persuade your readers that you have something valuable to… — Richard Bayan Copy Share Image
Before you put pen to paper, before you ring for your stenographer, decide in your own mind what effect you want to… — Robert Collier Copy Share Image
Sometimes the most important job advertising can do, is to clarify the obvious. — Jay Chiat Copy Share Image
Cindy is a terrific writer and has both a studied - and an intuitive - understanding of the best practices of no-hype,… — Steve Slaunwhite Copy Share Image
The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a… — David Ogilvy Copy Share Image
Advertising is like learning - a little is a dangerous thing. If a man has not the pluck to keep on advertising,… — P. T. Barnum Copy Share Image
“For a lie to add piquancy to a story the story would be factual. Fantasy needs no lie to stimulate or excite.… — Daniel Kemp Copy Share Image
20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting,… — Ken McCarthy Copy Share Image
We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that… — Robert Collier Copy Share Image
It follows that unless your headline sells your product, you have wasted 90 percent of your money... — David Ogilvy Copy Share Image
Let us prove to the world that good taste, good art, and good writing can be good selling. — William Bernbach Copy Share Image
