Copywriting Quote by David Ogilvy

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are…

— David Ogilvy

Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys…

— Jerry Della Femina

If you're not spending 80 percent of your time marketing and selling, you are headed for trouble.

— Mark M. Ford

Marketing is what you do when your product is no good.

— Edwin Land

We're obviously going to spend a lot in marketing because we think the product sells itself.

— Jim Allchin

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do…

— Jerry Della Femina

The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included…

— Anonymous

Sometimes when you work in advertising you'll get a product that's really garbage and you have to make it seem fantastic, something that is…

— Augusten Burroughs

You must market your marketing.

— Jay Baer

When you sell a product or service, you're making a promise to your audience. If you don't understand your audience, you'll never be able…

— Daymond John

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

— David Ogilvy

If you use your money to create exceptional products and services, you won't need to spend it on advertising.

— Seth Godin