Books Quote by Robert Collier
“Before you put pen to paper, before you ring for your stenographer, decide in your own mind what effect you want to produce on your reader — what feeling you must arouse in him.”
About This Quote
Source Book: The Secret of the Ages, Robert Collier, 1925
Before writing, decide the emotional impact you want on the reader and shape your words accordingly.
In simple terms: Plan the feeling you want to evoke before writing.
Key Takeaway
Design your message with the desired emotional effect.
Themes
writing
emotion
intentionality
Mood
inspirational
strategic
Type
writing guide
self-help
When to use this quote
- marketing copy
- novel writing
- public speaking
Key Concepts
rhetoric
psychology
audience engagement
Questions to Reflect On
- What feeling do you want your audience to experience?
- How can you balance emotion with clear information?
A Different Perspective
Overemphasis on emotion can neglect clarity.
