George Lois

The more creative you are the more trouble you're in. You have to be courageous!

— George Lois

Follow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your heart, mind…

— George Lois

In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me,…

— George Lois

Onwards and upwards, and never give your failures a second thought.

— George Lois

Most people work at keeping their job, rather than doing a good job. If you're the former, you're leading a meaningless life.…

— George Lois

Creativity can solve almost any problem,

— George Lois

Nothing comes from nothing. You must continuously feed the inner beast that sparks and inspires.

— George Lois

Only with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens.

— George Lois

Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main…

— George Lois

The accurate measure of a human being is what he or she actually gets done.

— George Lois

To create great work, here's how you must spend your time: 1% Inspiration 9% Perspiration 90% Justification

— George Lois

If you don't burn out at the end of each day, you're a bum

— George Lois

Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.

— George Lois

Never listen to music when you're trying go come up with a Big Idea.

— George Lois

Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.

— George Lois

Working hard and doing doing great work is as imperative as breathing. Creating great work warms the heart and enriches the soul.…

— George Lois

Never, ever, work for bad people

— George Lois

If you think people are dumb, you'll spend a lifetime doing dumb work.

— George Lois

The joy of the creative process, minute by minute, hour after hour, day by day, is the sublime path to true happiness.

— George Lois

The business world worships mediocrity. Officially we revere free enterprise, initiative and individuality. Unofficially we fear it.

— George Lois

A cautious creative is an oxymoron.

— George Lois

If a man does not work passionately - even furiously - at being the best in the world at what he does,…

— George Lois

Nothing great can come of more than three people in a room.

— George Lois

You can be cautious or you can be creative (but there's no such thing as a cautious creative).

— George Lois

But I love that feeling of utter depletion: It is an ecstatic sense of having committed myself to the absolute limit. But…

— George Lois