Ideas Quote by George Lois
“Only mediocre ideas can be tested.”
About This Quote
A critique that only mediocre ideas undergo testing, implying that innovation requires bold, unconventional concepts.
In simple terms: Only mediocre ideas get tested.
Key Takeaway
Pursue bold, innovative ideas.
Themes
innovation
risk
mediocrity
Mood
challenging
inspirational
Type
creative
strategic
When to use this quote
- startup pitches
- research labs
- product development
- artistic projects
Key Concepts
creative thinking
experimental design
Questions to Reflect On
- How can you test bold ideas safely?
- What barriers prevent testing of innovative concepts?
A Different Perspective
Testing may still be necessary for refinement.
