Creativity Quote by George Lois
“To create great work, here's how you must spend your time: 1% Inspiration 9% Perspiration 90% Justification”
About This Quote
Source Speech: Interview on Creative Process, 1990
Great work requires mostly effort and justification, with minimal inspiration.
In simple terms: Hard work and justification dominate creation.
Key Takeaway
Focus on effort and justification.
Themes
creativity
effort
justification
Mood
determined
pragmatic
Type
motivational
practical
When to use this quote
- project development
- artistic practice
- business planning
Key Concepts
productivity
discipline
validation
Questions to Reflect On
- How do you balance inspiration with effort?
- What justification steps ensure quality?
A Different Perspective
Inspiration is still needed to spark direction.
