About Quote by Harold Coffin
“A consumer is a shopper who is sore about something.”
About This Quote
Source Business article, 1970s (source unknown)
Consumers are essentially shoppers driven by a strong desire to resolve a specific problem or need.
In simple terms: Customers shop to fix a problem.
Key Takeaway
Identify and address the underlying need.
Themes
marketing
consumer behavior
problem solving
Mood
pragmatic
analytical
Type
marketing
business
When to use this quote
- product design
- advertising
- retail strategy
- service industry
Key Concepts
needs analysis
customer satisfaction
Questions to Reflect On
- What problem does your product solve?
- How can you uncover hidden consumer pains?
A Different Perspective
Not all purchases stem from a problem; some are impulsive or for pleasure.
![“[My consumer] is a combination of people who would have shopped with me when I was at Jimmy Choo and then also because of price point, there is a broader audience now that we can reach.” quote by Tamara Mellon](https://sms4smile.com/quotes/img-quotes/e6a/tamara-mellon-12225_audience_my-consumer-is-a-combination-of-people-w_2236329.jpg)
