Renzo Rosso

We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.

— Renzo Rosso

We are combining elements like tuxedos and workwear, for contrast; some looks also are based on 30s-era inspirations.

— Renzo Rosso

Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand,…

— Renzo Rosso

Different times call for different attitudes. But I love your generation because you are so creative and innovative in how you wear…

— Renzo Rosso

Diesel is the only example of a casualwear or sportswear company that became a luxury brand.

— Renzo Rosso

I'm tired of advertising! I'm looking for new solutions that make people laugh and amuse. Italian creativity is too narrow, it still…

— Renzo Rosso

Everything can draw inspiration: a vintage cloth, a book, a street-when I was in Japan, I was deeply inspired by Japanese pharmacies.

— Renzo Rosso

In order for fashion to progress, we have to always be willing to invest in someone or something new and embrace risks,…

— Renzo Rosso

I am continually influenced by the feeling that music culture captured in the late 60s - for my generation, it was a…

— Renzo Rosso

In fashion, I think I make mistakes every day.

— Renzo Rosso

In New York, I wear dark denim most of the time.

— Renzo Rosso

Sometimes you don't have the time to prepare yourself for looking good in front of the mirror with what you're wearing. And…

— Renzo Rosso

The real product at Diesel is satisfaction. My satisfaction at Diesel is being a pioneer.

— Renzo Rosso

Consumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their…

— Renzo Rosso

We're always trying to break the boundaries of what a 'denim brand' can be, and we want to be respected for it.

— Renzo Rosso

I want to take time for myself, because all my life is ta-ta-ta-ta. So I don't want nothing special, just to breathe.…

— Renzo Rosso

Musicians of any era - whether it be The Beatles, the Rolling Stones, Rage Against the Machine, or, of course, Madonna -…

— Renzo Rosso

We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they…

— Renzo Rosso

I am a rock & roll man, and therefore, a denim man. Musicians of any era - whether it be The Beatles,…

— Renzo Rosso

It's playing with the idea of what musicians wear when they play live, especially focusing on the evolution of what a musician…

— Renzo Rosso

The Diesel team has incredible passion. We work for ourselves and design for ourselves. When I see a new watch in our…

— Renzo Rosso

When I was 5 years old, we had nothing in the village. One day, in front of my house, some soldiers in…

— Renzo Rosso

When you have new jeans, you don't like the ones you just wore. It's crazy, but that's fashion.

— Renzo Rosso