Front Quote by Renzo Rosso

We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.

— Renzo Rosso

We are combining elements like tuxedos and workwear, for contrast; some looks also are based on 30s-era inspirations.

— Renzo Rosso

Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle,…

— Renzo Rosso

Different times call for different attitudes. But I love your generation because you are so creative and innovative in how you wear things, how…

— Renzo Rosso

Diesel is the only example of a casualwear or sportswear company that became a luxury brand.

— Renzo Rosso

I'm tired of advertising! I'm looking for new solutions that make people laugh and amuse. Italian creativity is too narrow, it still hasn't overcome…

— Renzo Rosso

Everything can draw inspiration: a vintage cloth, a book, a street-when I was in Japan, I was deeply inspired by Japanese pharmacies.

— Renzo Rosso

In order for fashion to progress, we have to always be willing to invest in someone or something new and embrace risks, regardless of…

— Renzo Rosso

I am continually influenced by the feeling that music culture captured in the late 60s - for my generation, it was a time to…

— Renzo Rosso

In fashion, I think I make mistakes every day.

— Renzo Rosso

In New York, I wear dark denim most of the time.

— Renzo Rosso

The real product at Diesel is satisfaction. My satisfaction at Diesel is being a pioneer.

— Renzo Rosso