Ads Quote by Renzo Rosso

In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what…

— Walter Lippmann

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

— Claude C. Hopkins

Ads are planned and written with some utterly wrong conception. They are written to please their seller. The interest of the buyer is forgotten

— Claude C. Hopkins

We know what the customer wants, and so we're buying in a totally different way.

— Matthew Williamson

When companies try to guess what consumers want, they essentially make the choice for consumers.

— Sheena Iyengar

The point is... you'd better figure out what your Customers - the Customers you want - value. Because that's what they'll buy. Anything else…

— Gordon Bethune

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

— David Ogilvy

The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed…

— Simon Sinek

We must learn what customers really want, not what they say they want or what we think they should want.

— Eric Ries

Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,…

— David Ogilvy

Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys…

— Jerry Della Femina

I say that the genius of the marketing strategy that we've had in every company that I've ever been in, is that if you…

— John J. Legere