Business Quote by John J. Legere
“I say that the genius of the marketing strategy that we've had in every company that I've ever been in, is that if you ask your customers what they want and you give it to them, you shouldn't be shocked if they love it.”
About This Quote
Source Interview: Business Insights, 2015
Understanding and delivering exactly what customers desire leads to genuine satisfaction.
In simple terms: Give customers what they want.
Key Takeaway
Prioritize customer needs.
Themes
customer focus
innovation
service
marketing
strategy
Mood
analytical
pragmatic
Type
business
strategic
When to use this quote
- product development
- service improvement
- campaign planning
Key Concepts
Customer-centric design
market research
value creation
Questions to Reflect On
- How do you validate customer feedback?
- What if customer desires conflict with brand values?
A Different Perspective
Assuming all customers share the same wants can mislead.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)