Ads Quote by Claude C. Hopkins

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

— Claude C. Hopkins

“If ads are about selling things, they are not only about selling things; their images can carry symbolic meanings, transmit messages, and create moods…

— John Jervis

The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad.

— Anonymous

Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will…

— Alain de Botton

Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is…

— Claude C. Hopkins

We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.

— Renzo Rosso

Plan the sale when you plan the ad

— Leo Burnett

In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what…

— Walter Lippmann

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if…

— Rosser Reeves

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

— David Ogilvy

Ads sell a great deal more than products. They sell values, images, and concepts of success and worth.

— Brené Brown

Advertisements are now so numerous that they are very negligently perused

— Samuel Johnson