Abandon Quote by Claude C. Hopkins

Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never…

— Phil Dusenberry

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves -…

— Jaron Lanier

The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed…

— Simon Sinek

Advertising ... is a parasitic activity; it forces goods for which there is no real need or demand on a foolish or even a…

— Ann Bridge

In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what…

— Walter Lippmann

Advertising tries to stimulate our sensuous desires, converting luxuries into necessities, but it only intensifies man's inner misery. The business world is bent on…

— Fulton J. Sheen

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

— Claude C. Hopkins

The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most…

— David Ogilvy

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

— Maurice Saatchi

When you think about advertisements, it makes sense that they want to hold and retain our attention.

— Allen Klein

Advertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable…

— Christopher Lasch

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if…

— Rosser Reeves