Brands Quote by Kerry Shook

“A brand is a person that has a voice, evokes emotion and spreads a message.”

— Richie Norton

Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What…

— Kim Garst

Brand-image campaigns establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words, Mr.…

— Rosser Reeves

Brands communicate in two directions: they help us tell other people something about ourselves, but they also help us form ideas about who we…

— Dan Ariely

A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

— Martin Lindstrom

“A personal (Brand) is more than just a creative name, cute logo or a complimentary card; it's a promise of value, it's a distinctive…

— Bernard Kelvin Clive

“A message denotes a specific, concrete statement about the world. But the forms of our media, including the symbols through which they permit conversation,…

— Neil Postman

Branding is a profound manifestation of the human condition

— Wally Olins

You can understand so much about how consumers perceive a brand by analyzing their spontaneous, subconscious responses.

— Rana el Kaliouby

After all, things are what they are. A message is a message, plates are plates, men are men, and life is life.

— Anna Karina

“Rebrand is not just about buzzing brand words; it's about repurposing your lives, finding your true voice and building an authentic brand that impact…

— Bernard Kelvin Clive

Branding is not about what something says or what it means, but how it makes us feel.

— Martin Lindstrom