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Ads Quote by Frank Luntz

“Anything that causes you to doubt, to raise either objections…” quote by Frank Luntz
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“Anything that causes you to doubt, to raise either objections or just concerns about it - and they always put the information right at the bottom of the screen so you can't really read it - every time you see a company do that, the ad becomes less effective. The communication becomes less effective.”

Frank Luntz

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