There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had… — Frank Luntz Copy Share Image
Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology… — Frank Luntz Copy Share Image
"Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and… — Frank Luntz Copy Share Image
I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion… — Frank Luntz Copy Share Image
The way you communicate an idea is different than the way you communicate a product. — Frank Luntz Copy Share Image
Nobody wants to hear about process. They want to hear about results. They want to be inspired. They want to aspire to… — Frank Luntz Copy Share Image
There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain,… — Frank Luntz Copy Share Image
The best advertising and the best communication when it comes to business is that which makes you smile, that which makes you… — Frank Luntz Copy Share Image
The ability to connect and communicate is one of the most powerful, and you cannot find anyone who has been truly successful… — Frank Luntz Copy Share Image
By the way, for those who are listening, I absolutely define - I have a face for radio. Unfortunately, I've got a… — Frank Luntz Copy Share Image
If you just heard 90 percent of dentists recommend something, it's too statistical. Nine out of 10 says: Well, it's just virtually… — Frank Luntz Copy Share Image
My father was a dentist, and I always thought that he was one of the 10. It's an interesting way to personalize… — Frank Luntz Copy Share Image
It applies even more to politicians because they are living, breathing embodiments of the language that they use. And it's why how… — Frank Luntz Copy Share Image
The Tucson speech [of Barack Obama] was brilliant, and I'm so angry at Republicans for jumping on him because you have to… — Frank Luntz Copy Share Image
The Old Spice ads - women love it. The guys find it annoying. It always causes a great conversation. And it makes… — Frank Luntz Copy Share Image
Anything that causes you to doubt, to raise either objections or just concerns about it - and they always put the information… — Frank Luntz Copy Share Image
Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined… — Frank Luntz Copy Share Image
The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion. — Frank Luntz Copy Share Image
There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be… — Frank Luntz Copy Share Image
With all due respect to UPS - it's a fine company - nobody cares about logistics. They care about that package arriving at their… — Frank Luntz Copy Share Image
People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and… — Frank Luntz Copy Share Image
Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication… — Frank Luntz Copy Share Image
"Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to… — Frank Luntz Copy Share Image
We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard… — Frank Luntz Copy Share Image
I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs… — Frank Luntz Copy Share Image
Most voters would rather have their purse or wallet stolen than be audited by the IRS. — Frank Luntz Copy Share Image
When I wrote "Win," it only took about eight months, but eight months of sheer pain and suffering because every phrase that's in there… — Frank Luntz Copy Share Image
The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than… — Frank Luntz Copy Share Image
Traditional market researchers are cold and calculating and scientific. — Frank Luntz Copy Share Image
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![“The Tucson speech [of Barack Obama] was brilliant, and I'm…” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/f7e/frank-luntz-4874_angry_the-tucson-speech-of-barack-obama-was-br_2526165.jpg)
